Overcoming Call Reluctance: Insights from Zero Resistance Selling

Avoiding phone calls or meetings with prospects can silently destroy a sales career. While you may stay busy with tasks like emails, research, and presentations, you neglect the crucial activity that can truly yield results: making sales calls. Zero Resistance Selling by Maxwell Maltz offers a unique solution to overcoming this inner obstacle, based on Creative Psycho-Cybernetics. Maltz’s insights provide a blueprint for sales professionals to overcome hesitation and achieve career transformation.

The Hidden Power of Self-Image

Maltz’s philosophy centers on the idea that your self-image determines your reality. Our present performance is often influenced by experiences, failures, and societal programming more than we realize. According to Maltz, our self-perception sets the boundaries for our achievements. With sales, this can be seen as a fear of being rejected, uncertainty, or delaying action.

“The self-image is a complex collection of beliefs about you, compiled from many different sources over a period of years. It defines your possibilities, and limits what you can and cannot do.”