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Playing it Safe vs. Going 10X: Why Massive Action is the Real Secret to Success

Avil Beckford
5 min readOct 25, 2024

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Person contemplating their goals with a focus on big thinking and ambition

The Problem with Staying Comfortable

You’ve been there before. Setting goals, taking some action, maybe even achieving minor wins here and there. But more often than not, ye fall into the trap of “just enough.” You find yourself satisfied with mediocrity or a “good enough” approach, and this has a serious downside because it limits your potential.

According to Grant Cardone’s The 10X Rule: The Only Difference Between Success and Failure, the standard levels of action most of us operate within do not achieve the success we’re capable of. If you aim to accomplish extraordinary results, sticking to comfortable levels of effort is not enough. Cardone argues that achieving real success, 10X success, requires a radically different approach to thinking, planning, and acting.

Why Most People Settle for Less

determination, action steps
Photo by Pulkit Pithva on Unsplash

So, why do we resist stepping up? Cardone suggests it’s often due to fear, self-doubt, and underestimating our potential. Many of us think success is limited, believing that achieving something grand would inevitably mean taking…

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Avil Beckford
Avil Beckford

Written by Avil Beckford

Founder, The Invisible Mentor & Art of Learning: https://bit.ly/32bK3k2 Interviewer | Book-a-holic | Reimagining what it means to read nonfiction books

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