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Stop Planning for a Year, Start Achieving in 12 Weeks

Avil Beckford
5 min readOct 23, 2024
eye representing focus, focus on goal
Photo by Ion Fet on Unsplash

Introduction: Stop Planning for a Year, Start Achieving in 12 Weeks

Most of us start the year with big goals and high hopes. We plan to lose weight, build a business, read more books, or learn a new skill. But somewhere along the way, our enthusiasm fades. Time slips by, and before we know it, December arrives, and we haven’t made the progress we wanted. Why does this happen?

The problem with traditional yearly planning is that it gives you too much time. With a whole year stretched out ahead of you, you feel you can always start tomorrow. You procrastinate, lose focus, and before long, you’re scrambling to catch up.

Brian P. Moran, in The 12-Week Year: Get More Done in 12 Weeks than Others Do in 12 Months, identifies this as a key issue. He suggests an alternative approach that transforms the way you set goals and how you live your life. I’ll discuss why this approach works and how it can help you achieve more in less time.

The Power of a 12-Week Year

Think about how people behave when there’s a deadline. The days before a project is due are often the most productive. That’s because deadlines create urgency. If you lived your life with that level of focus and energy consistently every 12…

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Avil Beckford
Avil Beckford

Written by Avil Beckford

Founder, The Invisible Mentor & Art of Learning: https://bit.ly/32bK3k2 Interviewer | Book-a-holic | Reimagining what it means to read nonfiction books

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