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The Self-Managing Company: A Mindset Shift for Entrepreneurs

Avil Beckford
6 min readSep 16, 2024

For most entrepreneurs, the dream of building a business comes with the promise of freedom, creativity, and financial success. However, the reality often looks very different: long hours, overwhelm because of daily tasks, and not enough time to focus on what truly excites and motivates them. Dan Sullivan’s The Self-Managing Company offers a different way of thinking, challenging many of the traditional ideas about what it takes to be a successful business owner.

Instead of working harder or doing more, the key is to focus on what fascinates you and let your business manage itself. This shift in perspective, from being a hands-on operator to becoming a strategic leader, sets successful entrepreneurs apart. I’ll talk about the core concepts of this book that change how we approach productivity, growth, and freedom.

The ABC Model: Categorizing Your Tasks for Success

One of the most powerful ideas in The Self-Managing Company is the ABC Model. This simple yet effective framework categorizes tasks into three zones:

A-Activities (Irritating): These are tasks you dread, the ones that sap your energy and enthusiasm. You do them because they have to be done, but they feel like a drain.

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Avil Beckford
Avil Beckford

Written by Avil Beckford

Founder, The Invisible Mentor & Art of Learning: https://bit.ly/32bK3k2 Interviewer | Book-a-holic | Reimagining what it means to read nonfiction books

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