What to Post on Social Media: LinkedIn Content Ideas

Avil Beckford
6 min readMar 10, 2024

Some people don’t post updates on social media because they aren’t sure what to post. Is that you? A while back, I attended a LinkedIn workshop that was very good. I noticed that the person who led the workshop, Ashley Leeds, had written a book, 101 Ideas for LinkedIn: Content Made Easy. I bought the book because I wanted to support him.

On social media, I usually post content from my blog. And over the weekend, I usually post image quotes and discuss them. However, I’m always looking for content ideas. I know many people who consistently get thousands of views on social media, but I haven’t found the recipe yet. With Ashley Leeds’ help, I was hoping I’d get there.

Many of the content ideas in the book aren’t content ideas that I would have come up with on my own. Ashley Leeds groups his 101 content ideas into four buckets:

  1. Business-related content ideas.
  2. Fun-related content ideas.
  3. Personal-related content ideas.
  4. Personal development-related content ideas.

I’ve pulled 13 of the content ideas to illustrate my point.

13 Content Ideas from

1-Ask Your Network a Question

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Avil Beckford
Avil Beckford

Written by Avil Beckford

Founder, The Invisible Mentor & Art of Learning: https://bit.ly/32bK3k2 Interviewer | Book-a-holic | Reimagining what it means to read nonfiction books

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